On April 28th, Binzhou Huimin County Lizhuang Town Government and Shandong Huatuo Network Technology Co., Ltd. held the 127th o
nline Canton Fair Preparatory Work Training Co
nference in the co
nference room on the second floor of Lizhuang Town Government, Huimin County. The theme of enterprises breaking through is to respond to the situation of the 127th Canton Fair turned o
nline under the epidemic situation, to broaden the internatio
nal market of enterprises, to make up for the loss of orders under the epidemic situation, and to make full use of Internet + trade through the innovative integration of o
nline pavilions and Internet technology Digital exhibition halls and other new foreign trade formats were held to promote the high-quality development of foreign trade of small and medium-sized enterprises. Lizhuang Town was respo
nsible for foreign trade export comrades and more than 30 persons in charge of rope net foreign trade enterprises participating in the Canton Fair.
At the meeting, about the preparations for the 127th online Canton Fair, it focused on the digital marketing solutions of the rope network industry, the form of the online Canton Fair, the cross-border e-commerce zone, the online docking platform, and the live broadcast marketing system Regarding the development of strategies, etc.
Meeting review
Data Sources
1. Google official data
2. Customs data
3. Social marketing data
4. Forum data
The key influencing factors of the demand of the rope industry
1. Infrastructure development and increase market demand
The construction strategic plan made by the state due to economic development needs is expanded to urban planning and construction according to the plan, and the demand generated during the construction process.
2. The user's age affects the category demand
The age classification of end consumers largely determines the demand for different categories of furniture. For example, the general population of young people needs high-end sports rope net supplies and is more likely to be consumables for promotion and repurchase.
3. Exhibition activities bring B2B orders
The equipment industry exhibition is not only an opportunity for B-end consumers to collect information on rope net supplies, but also an opportunity for rope net manufacturers to increase exports and enhance brand effects.
4. Macro-political and economic factors affect B-end procurement
Political factors such as tariffs and trade frictions will slightly affect the purchase orders of buyers to a certain extent in the short term.
Overview of global rope net import and export
Global net gear exports were US $ 1.65 billion. The largest exporters are China (US $ 516 million), followed by Vietnam (US $ 114 million), Pakistan (US $ 101 million), Spain (US $ 69.4 million) and Japan (US $ 67.4 million). The largest importers are Japan ($ 137 million), followed by South Korea ($ 70.4 million), Vietnam ($ 70.1 million), the United States ($ 68.9 million) and Germany ($ 60.5 million).
Net gear marketing analysis
Canton Fair Form
Cross-border e-commerce zone
Officially given: By establishing an exchange link, according to the unified name and image developed by the Canton Fair, online business activities are carried out at a unified time, mainly based on the B2B model, while taking into account some B2C platforms, expanding the scope of beneficiary enterprises. Means: Build an exclusive B2B foreign trade website. The official cross-border e-commerce professional platform has limited upload space, and it is impossible for exhibitors to upload their products and information unlimitedly. Create an exclusive B2B foreign trade website, exchange links, and the corporate image displayed will be more comprehensive and three-dimensional. From now on, we must pay attention to the construction of the official website, even if the Canton Fair online is offline, your official website can be online for many years and years, continue to accumulate customers for you, let them stay, and create an urge to cooperate.
If you want to take the lead on the platform, you must create a persuasive, trustworthy, and attractive product marketing single page. No matter in planning, copywriting, or design, you must be very professional before you can attract a lot of traffic.
online docking platform
Live marketing drill
1. Hardware facilities.
2. Familiar with the live broadcast format.
3. Selection of live broadcast personnel.
4. Refine and stream the live content.
5. Multimedia display.
6. Network environment.
7. Professional and technical personnel.
Write at the end
There are many dimensions to evaluate an exhibition. The two dimensions are integrated, the number of buyers present and the number of exhibitors won.
Due to the global epidemic situation, the 127th Canton Fair was switched to the online Canton Fair. Some people worry that the effect will not be good. If you take part in the exhibition with this mentality, the effect will definitely be bad. The Canton Fair online was newly proposed by the country, everyone is the first time, and it depends on which one can prepare well.
Instead of worrying about taking action, start to prepare details and exercise simulations, and use the time before and after the online Canton Fair to increase sales.
DATE：2020-04-28
Browse：97
