The global packaging industry is undergoing profound changes! With the increasing attention of human beings to the environment and climate change, world-renowned brands are changing their packaging to make it more sustainable. In addition, with the rapid development of technology, packaging has become "smarter", and more and more brands use augmented reality to enhance the user experience.
2020 is another exciting year for the packaging industry. What new trends will appear in the packaging industry this year?
Focus on sustainability!
As you may know, environmentally friendly packaging is a very popular topic in 2019. There is no doubt that it will continue to be a hot topic in the coming years. A recent report emphasized that as brands implement operations to reduce the environmental impact of packaging, the demand for recyclable properties in plastic packaging has increased.
Companies such as McDonald's announced that by 2025, 100% of their packaging will come from renewable, recycled or certified resources. As big brands announce their commitment to sustainable packaging, consumers are increasingly aware of the importance of environmentally friendly packaging. Our 2019 survey found that nearly 40% of consumers think their packaging is not environmentally friendly.
We can expect that the demand for sustainable packaging solutions will surge in the next five years because more and more organizations realize that incorporating sustainable packaging design will help reduce the overall carbon footprint.
E-commerce packaging is changing!
E-commerce is growing at a rapid rate, and offline stores and commercial streets are feeling the impact of this growth. In 2019, British consumers spent 106.46 billion pounds online, accounting for 22.3% of total retail spending, and it is expected to reach 27.9% in 2023.
The rapid development of e-commerce has affected the packaging industry, especially design and customer experience. In creating an unforgettable consumer experience, many brands have been tested. Packaging products in innovative and innovative ways is the direction of 2020, especially as more and more product videos appear online.
Smart packaging is growing!
With the introduction of augmented reality technology, the concept of "smart packaging" continues to develop, and many major brands have adopted this technology to further enhance the customer experience. This innovative form of packaging can leave a lasting impression on consumers, and can often scream consumers.
Augmented reality (AR) opens up a whole new possibility for retailers and brands, and provides a new way to communicate with customers through packaging. This helps to revitalize your brand, build lasting relationships with customers, and increase awareness of your products and services-this is the perfect way to showcase your creativity and gain a competitive advantage over competitors.
AR allows your customers to access anything, from exclusive content and promotions to useful product information and video tutorials, as long as they scan the printed barcode on the package with a mobile phone or similar handheld device. But this is not all, you will no longer need to include a large number of user manuals and promotional materials to make your package a little lighter, which helps reduce your transportation costs while saving trees!