The e-commerce packaging market is a market with great potential. As e-commerce grows stronger and stronger, e-commerce packaging systems and packaging standards no longer rely on ready-made packaging provided by express delivery companies. Packaging that truly meets the characteristics of e-commerce needs to be customized, use new materials, and focus on user experience, thereby bringing a storm revolution to packaging printing.
Multiple customization needs
E-commerce companies have certain customization requirements for packaging, which requires beautifully printed packages, but they are not as large as courier companies. E-commerce companies rely on the Internet to exist, compared to traditional physical stores, e-commerce companies rely more on repeat customers to buy. In order to create a good reputation in the minds of customers, customizing information that reflects the company's strength and product characteristics on its own packaging materials is a very economical and effective publicity.
Use new materials
E-commerce companies are more willing to use new materials with good feel and good image. Compared with recycled materials and mixed materials, brand new materials have the characteristics of smooth surface, good hand feeling, no peculiar smell, good image, and exquisite printing. The use of new materials can often improve the packaging grade.
In recent years, cross-border e-commerce has developed rapidly. Because it involves air transportation and cross-border transportation, it has higher requirements for the lightweighting of packaging materials and environmental protection.
Heavy user experience
E-commerce companies pay more attention to functional packaging and user experience. For example, JD.com currently uses express bags that can be used multiple times. There are cracks in the sealing of the express bags, and there are hand-pull holes under the crack lines. After receiving the express, the customer can tear the crack line to open the express bag. portable. There are also courier bags with perforated rolls that do not require sealing glue. They are packaged and sealed with a machine, which not only saves packaging costs but also improves packaging efficiency. These functional packaging equipment are popular with e-commerce customers.