In general, about 80% of consumers drink alcohol because of "adjusting the atmosphere and atmosphere in specific occasions", and about 20% of consumers drink alcohol for "health care". Judging from the group of people who drink alcohol at different prices, consumers who drink about 20-40 yuan have a high frequency of drinking. According to relevant information, on the whole, about 60% of consumers spend less than 50 yuan per month on drinking. The proportion of heavy consumers spending more than RMB 80 per month is only 1/4. When you choose a product, you usually see the packaging first. The label can guide consumers and promote sales. Good design and application of labels can better reflect the quality of products, and can integrate the practicality and artistry of products.
Alcohol packaging reflects the type and customer base of the wine
With the increase in the packaging level of the store, the packaging level of alcohol is also increasing. The liquor is sold in various supermarkets as a product with a store image throughout the country, not just a product. Among them, the sales of red wine are the best. Although the packaging is not particularly exquisite, its category packaging is very special, which is based on the special atmosphere that red wine can provide to people when they enjoy it. The product packaging is simple and elegant, with elegant illustrations as the mainstream.
Red wine packaging is not only the appearance, but also the color matching, material, and packaging advertisements on the outer packaging are all eye-catching. Of course, this information is first guided by the color and shape.
General alcohol is placed on the storefront and you can see it when you turn your head, and their accessibility also changes with their grades. Customers who are particularly precious and high-end alcohol will not choose to use it, but It is the easiest to attract eyes and curiosity, so their exposure is often the lowest, while the viewability is relatively increased, and its value also makes the products close to it easier to sell.
The packaging of high-end drinks is exquisite, complicated and not complicated. Color is the most sensitive factor in visual performance. The treatment of color occupies a very important position in the packaging design. The overall effect of color needs to be eye-catching and individualized. It can capture the sight of consumers and produce different feelings through the symbol of color to achieve its purpose.