Mooncake is one of the long-established traditional Chinese pastries, and the festival food festival in Mid-Autumn Festival. Ancient moon cakes were eaten as sacrifices during the Mid-Autumn Festival. It is said that the custom of eating moon cakes in the Mid-Autumn Festival began in the Tang Dynasty. It was popular in the court during the Northern Song Dynasty, and spread to the public. The development of the Ming dynasty became a common eating custom for all people. Moon cakes have been integrated with the eating habits of various regions, and have developed Cantonese, Beijing, Su, Chao, and Dian style moon cakes, which are loved by people from all over the country.
The custom of eating moon cakes in the Mid-Autumn Festival has lasted for thousands of years. In modern times, moon cakes have also become a must-have for people during the festival. Every Mid-Autumn Festival, there are a variety of moon cake gift boxes, so for designers, what should the moon cake gift box packaging design pay attention to?
Practicality
The primary function of the moon cake gift box is to protect the moon cake from damage and moisture. The general material is a relatively thick and heavy cardboard, which not only looks good, but is also convenient for transportation and storage. However, the newly emerging ice cream moon cakes need to be refrigerated during storage, so that the paper packaging is more susceptible to moisture and softness, so you can choose plastic packaging to ensure that the gift box is not easily deformed. When choosing packaging materials, we must specifically consider the characteristics of the product, pay attention to practicality, and achieve the purpose of protecting the quality and sense of use of the product.
Targeted
People in different regions have different preferences for mooncakes. There are also differences in the packaging methods of Cantonese mooncakes and Su-style mooncakes. The packaging of moon cake gift boxes in different regions should highlight the local regional characteristics and customs. For example, when designing the outer packaging, consider adding the landmark building or minority image of the place, so that the products are more targeted when facing the consumer group.
Innovative
Mooncake is a traditional food, and its packaging also tends to highlight its tradition. Most of the patterns use positive red, auspicious flowers and other elements. But in recent years, the moon cake packaging is gradually making innovations, such as the use of cool color elements, or the cute style shown with small fresh style illustrations, which is fashionable and novel, and can catch the customer's attention.