Paper products are widely used in packaging, and various types of paper products are used in all aspects of human life and production. With the deepening of the application of paper product packaging in the consumer field, consumer behavior has also put forward new requirements for the paper product industry that targets downstream industries and does not pay attention to product marketing. The performance design and decoration design of paper product packaging products All have become the direction of product development in the industry. A variety of new equipment, new processes, and new technologies have been developed to design paper packaging with strong folding and pressure resistance, good printing effects, and a variety of packaging colors to meet consumers. demand. Chinese paper product packaging production enterprises are in the stage of large-scale development, and the scale of enterprises has also promoted the further upgrade of the industry. However, it cannot be ignored that environmental issues in the papermaking industry have become particularly important to the state, and the cost of paper product packaging production companies in terms of pollution reduction and consumption reduction will increase; on the other hand, international paper product packaging companies continue to increase investment in China to adopt Alliances, mergers and other strategies make domestic paper product packaging companies face further development pressure. In general, the development opportunities and challenges of the paper product packaging industry coexist. Domestic paper product packaging production companies especially need to focus on the establishment of brand advantages and the advancement of technological equipment to obtain the ability and advantages to participate in international competition.