The deterioration of the social competition environment and the increasing pressure of survival have made more urbanites eager to return to their families and to enjoy a warm and romantic life with their families.
In Chinese culture, the unique and important concept of "home" has more and more profoundly affected the value orientation and needs of the Chinese people. Home clothing that follows the trend is playing a very important role in leading the home fashion lifestyle. The role of.
With the increasingly spacious and bright home environment with complete life functions, the concept of home is no longer a warm bed, a fragrant dining table, or a sofa to snuggle in the hearts of the people. A living room full of descendants. Home culture has become the whole family's emotional integration together.
However, a series of home decoration, furniture, electrical appliances and other relatively fixed home elements related to the room and even geographic location (home feng shui) to construct a "home" meet the needs of convenient home life and indulge in the physical and mental needs of the home. The family's ever-changing emotional desires are difficult to adapt. Clothing, as a material and cultural crystallization that keeps up with the changes in fashion trends, uses colors, fabrics, totems, symbols and other elements to adjust the home atmosphere, blend family emotions, and create home fashion. It has an effect that other home items cannot show. .
Facing the increasingly rich material life of modern society, but the increasingly indifferent relationship between people, home clothing that does not need language to express emotions, through the wearer’s deeper understanding and perception of home and family affection, The warm visual and psychological feelings conveyed to bystanders, the deduced family culture, the beautiful family emotions interpreted, and the warm atmosphere constructed are all in the increasingly thin family love and become the highlight of contemporary social consumption.
From the analysis of the consumer psychology of home clothing, we found that buying clothing is not only to solve the problem of dressing, but also to show the living state of pursuing fashionable home, convey the desire for family affection, express the desire for physical and mental indulgence, and experience health, fashion, and leisure. The connotation of consumer culture promotes a harmonious, perfect and luxurious* lifestyle.
With the generation of the concept of fashionable home, the family’s affection is superimposed in colorful clothing, and the family’s deep desire for family love and dream of harmony are transformed into a collection of oriental culture, family culture, leisure culture, The expressions of fashionable classic costumes that integrate fashion and culture, thus extending the scope of home life from the bedroom and living room to the kitchen, garden, community, private car, stadium and scenic area, so that the content of home life extends from eating and sleeping to family reunion and family Entertainment, family work, shopping, visiting relatives and friends, travel outings, etc., have developed from traditional pajamas styles to pajamas and bathrobes that enter and exit the bedroom, home furnishings that meet guests decently in the hall, read leisurely in the study, and enter the kitchen and enter The cooking skills, gardening clothes, casual clothes walking in the community, etc., all kinds of fashions that show the fashionable and healthy lifestyles of modern families, convey the immersive taste of Chinese families, and define the new concept of home clothing.