Binzhou's imported snack food suppliers said that casual snacks refer to the food that people eat during their leisure and rest. Although it is difficult to define, it covers a wide range. In the past five or six years, not only have consumers’ shopping concepts become more and more personalized, but their dietary concepts have changed greatly. Channels are becoming more and more individualized. Channels in this era are fragmented, from one to many, forming a fragmented consumer market, changing faster and faster, even if Dove Chocolate’s modern channels account for only 60%, Master Kong Modern channels only account for 14%, while Want Want is less than 11%. With the rapid economic growth of China, the per capita GDP of large and medium-sized cities has approached that of more developed countries. With a population of 1.3 billion in China, it is a burden to not solve the problem of food and clothing, and to solve the problem of food and clothing is a huge opportunity and a huge market.
Due to the changes of the times, all kinds of snack foods that were originally trapped and restricted by the relatively monolithic channel and useless, with the trend of consumer upgrades and channel personalized release, the iterative upgrade of categories and brands is unprecedentedly active, and the entire snack food The scale of the industry category has rapidly expanded. Binzhou imported snack food suppliers take online examples. The average daily turnover of online snack snacks has exceeded 2 million, and it continues to grow rapidly. The growth momentum comes from three types of consumer groups:
The first motivation is the high-income group. There are 81 million high-income groups in China. This proportion is very high, which is equivalent to the total population of Europe;
The second motivation is the young people, they rarely talk about prices, very emotional;
The third motivation is mobile e-commerce, which allows consumers to connect at any time to be online at any time, which can be done immediately by pressing the button, and consumption decisions can be completed soon.
The fragmented market means that everyone has market opportunities, and the diversification and individualization of market consumer demand makes it possible for everyone to become a certain sub-category or even a leading brand in the industry. The overall snack food market is expanding at an average annual compound growth rate of 16.70% or more. The annual output value has reached 905.118 billion yuan (2014), and it is expected to reach 1992.528 billion yuan in 2019.
At present, the development of the entire snack food is in an unbalanced trend: the category of biscuits has fallen, the types of puffed food have been refurbished, the scale of bakery has grown, Korean-style, Japanese-style and European-style bread and cakes have been innovated rapidly, and all kinds of nut products are emerging... Entering the era of rapid development, imported products continue to promote the development of the food industry in terms of consumption concepts, market guidance, and product innovation, thus gestating huge business opportunities in the snack food industry.
Binzhou imported snack food manufacturers in this market situation, many snack food companies are eager to break out of the current "red sea", closely follow the development trend of leading categories, so as to dig out a piece of their own "blue ocean"!