On November 6-7, Zhonghe Jingyangfeng® organized a technical exchange meeting on the prevention and control of weeds in the wheat fields of farmers in Anyang County, Henan. With the assistance of Manager Zhang from Anyang County, the company's technical manager and business manager spent two days in the east and west areas of the county, targeting more than 100 large growers with more than 100 acres to provide professional training on the key points of the use of herbicides in wheat fields.
Anyang County is located in the northern part of Henan, with an area of 1.07 million mu of arable land, of which more than 800,000 mu of wheat are planted. The main weeds of winter wheat include Artemisia sibiricum, Porcini, shepherd's purse, Maijiagong, Popona, Chrysanthemum, Quinoa, Swanflower, Jiejie wheat, brome, wild oats, etc., wheat fields in the eastern and western regions of the county The distribution of weeds is different and the degree of occurrence is different, which determines the choice of herbicides will also be different. The technical manager of the company conducted in-depth communication and exchanges with the major growers participating in the three aspects of "the current situation and selection of growers", "the current situation and laws of wheat field weeds hazards" and "technical points of wheat field weeding prevention and control plan".
The major planters participating in the conference are mainly 45-55 years old. They have long-term planting experience. However, due to the lack of specific and corresponding guidance when choosing herbicides, they are one-sided pursuit of ultra-low-priced products. As a result, there are medicines for crop weeding every year. Problems such as the risk of harm, poor efficacy, and increased cost of weeding. Large growers are a special consumer group. Most of the agricultural materials choose to purchase through circulation channels, and very few of them come directly from enterprises. Therefore, which is cheaper to enter which is unstable in terms of product selection; large growers are eager to obtain professional services. Especially in terms of crop weeding; large growers do not believe in advertisements, refuse to promote small gifts, and pursue practical application effects; most of the agents are powerless and lack professional team services. In light of the current situation, how can first-line technical extension personnel provide technical services for large growers?
First, in-depth field surveys to understand and communicate, and propose targeted product portfolio packages that highlight performance, stable and reliable quality, easy to use, and cost-effective, such as large-package wheat field weeding package packages.
Secondly, the joint agents communicate with large growers frequently and establish a communication mechanism (WeChat group) to provide professional technical services. Especially the herbicide application technology, the order of the application, the amount of the chemical, the amount of the water, the real-time weather change, and the timely communication is in place. For example, our wheat field herbicides, especially products for the prevention and control of Jiejie wheat, such as Jinmai Da.
Third, establish a standard demonstration area and experience promotion services. For our new products to enter the plots of large growers, it is impossible for the growers to accept all of them. We can use a small amount of demonstration methods to attract more large growers to participate through intuitive effects. For example, the model of "2 effective demonstration plots + 1 standard field meeting" conducted by Zhonghe Jingyangfeng® every year will allow more and more large growers to participate.
When our traditional channel sales are getting less and less, and we are still complaining that our old customers are not good enough, the company's product prices are high, the products are not in the right way, etc., why can't we calm down and think about "Who moved my cheese?" "I firmly believe that in the future, no matter what the channels for the agricultural materials market become, technology promotion will definitely give strong wings to product sales. As the saying goes, there are specializations in the technology industry, and more large growers, and technology promotion is willing to pioneer the way and create value with technology!