ROOKIE, a global chain international children’s clothing brand integrated store, is a one-stop shopping platform that gathers international first-line children’s brands such as NIKE, JORDAN, CONVERSE, LEVI'S, etc. The products fully cover the clothing, children’s shoes, and accessories for children aged 0-14. "Fashion" and "Leisure" are the brand positioning and are committed to creating a creative stage of freedom, vitality and fashion in all aspects for the future generations.
In 2012, ROOKIE integrated global resources to capture the Asian children’s clothing market with a global vision and unique operating model! Such a novel integrated store model appeared in the children’s clothing field, meeting the fashion needs of children’s clothing in various occasions, and providing children with An opportunity to freely choose the popular space you love is also the original intention of ROOKIE to introduce Asia. It is understood that up to now, ROOKIE has opened stores in more than 180 cities such as Beijing, Shanghai, Hong Kong, Taiwan, etc., injecting the coolest trend in children's wardrobes.
The ROOKIE flagship store that opened this time is located at No. 636-638, Huaihai Middle Road, Shanghai. It is ROOKIE’s first two-storey flagship store in Shanghai. In the ROOKIE flagship store, in addition to one-stop shopping for a dazzling array of international first-line children's brands, there is also a special interactive experience area waiting for you to find out. The trampoline basketball interactive area on the first floor allows children to sweat freely and stimulate their enthusiasm for sports; the "ROOKIE COFFEE TIME" rest area on the second floor is thoughtfully prepared for different drinks and rest decks for friends of all ages. A comfortable rest area.
Starting from May 5th, the three-day ROOKIE 2.0 flagship store opening ceremony has invited fashionistas Candy Shen Yunfei and Hou Shanshan to explore the store, and also prepared a generous opening surprise, and a variety of novel and interesting games were arranged on the scene. Activities and interactive sessions, such as basketball competition, lucky golden egg smashing, AR real-life red envelope grabbing and other activities increased participation. In addition, the store also specially set up a coffee break area to provide exquisite pastries and drinks for friends of all ages to be on site. Enjoy the most intimate shopping experience.
Mr. Chen Qiang, Managing Director of Yongxing Dongrun (China) Garment Co., Ltd. said: “The opening of ROOKIE’s Huaihai Road 2.0 flagship store is not only ROOKIE’s brand new business card, but also a symbol of ROOKIE’s further strong upgrade.”