The sustainable development of the fashion industry has become a new opportunity

   Date:2021-03-26     Browse:9    
Core tips:[According to China News Network] Industry experts said that technology, fashion and green have become the new positioni
 [According to China News Network] Industry experts said that "technology", "fashion" and "green" have become the new positioning of China's textile and apparel industry. Discussing the harmonious coexistence of man and nature, and green innovative design in terms of social responsibility, natural ecology, and other aspects such as recycling, renewable use, and low energy and low consumption are becoming a new opportunity and will promote the transformation of the fashion industry.
The reporter learned on the 19th that the "Sustainable Development Summit Forum of Fashion Industry" held during the 2018 China International College Student Fashion Week with the theme of "Sustainable Development of Fashion Industry" attracted relevant experts, scholars, and representatives of teachers and students from the fashion industry. Participate enthusiastically in the discussion.
Zhang Qinghui of the China Fashion Designers Association said that sustainable fashion has become a hot topic in the international fashion world. How to build an eco-friendly sustainable fashion through sustainable design, sustainable manufacturing, and sustainable consumption , Is an important direction for the future development of the fashion industry.
Yan Yan, director of the Social Responsibility Office of the China National Textile and Apparel Council, pointed out that sustainable fashion needs to be innovative, ecological and routine. It is necessary to form the entire sustainable fashion from design and production itself, upstream and downstream collaboration in the industrial chain, as well as consumers’ daily life and consumption awareness. An ecosystem of continuous fashion.
The advocate of traditional handicrafts and modern aesthetics, Lin Qi, founder of the "Living on the Left" brand, said that traditional Chinese handicrafts will eventually disappear when there is no demand for them. We have adopted Miao embroidery, batik, filigree and other Chinese ethnic minorities. The understanding of traditional costumes and handicrafts has transformed fashion, and given them new vitality through exhibitions, books and other forms, and carried on cultural inheritance. Promoting traditional culture cannot stop at the level of appreciation. It requires a healthy ecological chain and a supply and demand market to achieve sustainable development.
Chen Wen, vice chairman of the China Fashion Designers Association and designer of the China Fashion Design Golden Top Award, emphasized that there are three aspects to the development of sustainable fashion: First, original brands and original designs are important aspects of sustainable development, and culture and design must be integrated. One; second, China is in the stage of transforming old and new kinetic energy, and it is necessary to build a green industrial chain under the new production capacity model, focusing on the power of combining technology and fashion; third, with the change of mainstream consumer groups, fashionable lifestyles are crossing the seasons , Age, distance, occasion, and even gender, it is necessary to lead the new development model of lifestyle through new fashion, new media, and new retail.
"Reduce, reuse, recycle, recover, redesign, remanufacture." Canadian designer and creative director of TushSkivvies Amelie Mongrain put forward the above "6R principles" . She believes that the era of fast fashion has passed, and should now enter slow fashion. When we measure the fashion culture of a country, we pay more attention to its slow fashion from design to production. When we put a product in the hands of consumers, it should be a work of art. Therefore, it is necessary to clarify what consumers really want and produce purposefully.
Regarding the future development of sustainable fashion, experts at the conference believed that the sustainable development of China’s fashion industry already has a good industrial foundation, and millennial consumers also have more awareness and aspirations for environmental protection, so this is a Promote a good era of sustainable fashion.
   But at the same time, there are also some obstacles to the sustainable development of China's fashion industry. The first is the improvement of consciousness and ideas. Sustainable development is inseparable from a complete industrial chain constructed by culture, manufacturing, design, and consumers. It cannot be achieved by a single link in the value chain, but requires more resources and links to cooperate and support each other. Experts call for the hope that more practitioners can devote more ideas and resources to sustainable fashion, turn awareness into action, action into landing, and promote the horizontal integration of various industries, technologies and resources, and promote the overall social environment. Progress in sustainable development.
 
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