Always adhering to the "artisan spirit", attaching great importance to production details, and strictly maintaining the natural original flavor of food: flour and dried noodles must be processed from the fresh and high-quality wheat produced in the year, and only the most essential part of the wheat is extracted; liquid pure is used in the breeding process. For food and feed, live pigs can be fed for 12 months before being slaughtered; in the catering terminal stores, no non-natural flavoring agents such as monosodium glutamate and chicken essence are used. Focusing on the market-oriented research and development of high-end special foods, it caters to the current consumer demand for green, health and safety to a greater extent. At present, the "Zhongyu" brand is recognized as a well-known trademark in China. In October 2017, Zhongyu's multi-purpose wheat cob flour, original wheat flour, wheat fragrant wheat flour, and bread wheat flour were included in the first batch of "China Good Cereals and Oils".