When a customer walks into the car showroom in the first three minutes, most customers first hope they can have a look at the cars in the showroom. Seize the opportunity. When the customer's focus is not on the car, they are looking for sales consultant actions that can help: they open the door, they want to drive the front cover, or they want to open the rear cover. These are signals that need the sales consultant to go out.
Note: the above behaviors remind us that when customers are not close to them three minutes before they enter the car store, you can say hello, greet and leave some time for them to look around first, or leave a message. Look at it first. I'll come if there is a problem. The key points of the initial communication initially reduce the customer's vigilance, gradually shorten the distance between the two sides, and gradually change to the topic of automobile. The mature salesperson knows very well that this is the time when the customer starts to communicate from strangers. Generally, they don't talk about things related to the car first. You can talk about the just concluded auto show, and you can also talk about any topic that makes customers feel comfortable, not so direct, not transaction oriented. For example, it can be a child with a customer who is really tall and much older than my nephew. It can also be the customer's car or the license plate of the customer's car. Your license plate number is specially selected. The purpose of all these topics is to initially reduce the customer's vigilance, gradually shorten the distance between the two sides, and gradually change to the topic of automobile. The first three minutes are also a good time to submit business cards and remember the names of all the people who came with the customer.
Analysis of customer demand customer demand may be multifaceted. There are many actual needs behind the means of transportation. The need of identity may be the need of transportation, that is, taking the car instead of walking, or more likely to realize the dream. Analysis of customer purchase motivation. From the perspective of the car dealer, there should be five important aspects: clarifying the purpose, buying the model and buying the role, Purchase focus, customer type.