Many businesses will simply think that member marketing is not to do activities to attract customers to charge money, do membership cards and discount consumption? But in fact, charging money, handling cards and discounts are only forms and means. The most important essence is the significance of member marketing to merchants and users. Today, Xiaobian will talk about the role of member marketing in combination with the member marketing function of mall app.
Point management: the mall app can grade members. Different levels enjoy different preferential efforts. The higher the points, the higher the level, and the points can be obtained during consumption. The higher the level of members, the greater the preferential power they can enjoy when consuming, which plays a great role in stimulating members' consumption and cultivating loyal customers. Distribution management: in the mall app, members can become promoters and participate in distribution, that is, when lower level promoters generate orders, they can get a certain commission, and their higher-level promoters can also get a certain promotion commission. The promotion commission shall not exceed two levels. Members can get benefits and naturally promote more. For the mall app, it not only stabilizes this part of members, You can also get more new traffic and save the cost of online promotion. Recharge service: recharge discount can be set in the mall app. You must have seen the preferential means of charging 200 for 20. This method of attracting members to recharge can stabilize passenger flow, cultivate loyal customers and stimulate new customers. Member activities: the mall app can launch exclusive activities for members, such as exclusive coupons, points for goods, etc. The marketing cost of these member activities is lower, the marketing is more accurate and efficient, and these activities can deepen the relationship with members and establish brand reputation.
Shandong Huayou Network Technology Co., Ltd. is located in Zouping City, Binzhou City, with superior geographical location and convenient transportation. It is a network company that provides cloud business and marketing solutions for enterprises. Service projects help enterprises maximize advertising. Adhering to the principle of "integrity-based and customer first", the company strives to achieve the company's diversified development ideas and the balanced development goal of multi module and multi system, and is committed to becoming a top-level company in the domestic promotion industry and contributing its own strength to the Internet.