What preparations should small sellers make to meet the double 11
1、 Select active products and prepare goods well
Products are very important. We should not expect that products with low competitiveness will sell well. Our registration products must be cost-effective products. Because during the promotion period, the activity products determine the overall sales volume of our store, many sellers achieve the effect of drainage through the explosion discount activities of their own stores.
We all know that the products of many stores are half price on the double 11, so we need to choose which products are activity funds and which products are profit funds before the double 11. Of course, we should choose the products with good sales volume and high evaluation. only in this way can we have enough attraction to let customers enter our store.
Moreover, we must set the price well, otherwise we may lose money after double ten. The price will be locked near the double 11, which needs your attention.
Key indicators of goods preparation: sold out rate, unit price and sales indicators. The calculation formula of double 11 activity fund preparation is: total number of goods prepared = (Sales Index / sold out rate) / unit price. If our brand is expected to achieve the target performance of 500000 on double 11, the quantity of goods to be prepared shall be calculated according to the sales out rate of women's clothing of about 40%, and the minimum sales volume is 400000, then we need to prepare 1 million goods. If the customer unit price is 100 yuan, then we need to prepare 10000 pieces.
At the same time, for the goods, the sellers need to further create the popular models of our store. Because there are too many stores with eleven or two points, if the flow of products is not suck, it will directly affect the sales volume of our stores.
Each product of the store should be carefully sorted out, and the specific inventory and supply of suppliers should be understood clearly. In case of out of stock on double 11.
2、 New products quickly accumulate basic data
Because the double 11 Carnival Shopping Festival is in a period of alternating seasons, we need to select goods in advance and cultivate popular products. The photos, pictures and detail pages of the product need to be carefully optimized.
There are also many bases and methods for new products to quickly accumulate basic sales, among which the fastest method is recommended to use old customers. Make profits through the purchase of old customers, and guide customers to comment politely. In the product blueprint, we can work hard to do well, because this is the reference condition for many people to buy our products.
3、 Vision
The vision reflects the art skills. During the double 11, the workload of art workers is very large. Basically, the American trade union completes one-third of the activity pictures in a year in a very short time of double 11. We should not only make activity pages, but also design many innovative posters and related sales plates for the double 11.
Double 11 design work we need to do:
1. Home page:
Although the importance of the home page has decreased due to the rise of hand Amoy, the home page, as the facade of our store, is very important during the promotion, especially the annual promotion such as double 11.
First of all, we want to talk about the design of the double 11 home page. Usually, the home page design mainly highlights the double 11 activity atmosphere. Mostly in festive and gorgeous colors. Last year's popular blue purple gradient and C4d three-dimensional style products, such as banner, all reveal the excitement of the activities and a wide range of products.
2. Form:
We do home page design, we must highlight our main map. The home page design of many brand stores is determined by the unique VI color system of their own stores. Highlighting and strengthening the overall style of the brand can make the store brand more recognizable and well-known. Seasonal baby, is more for the season and design the home page.
For example, feather clothes and cotton clothes can be designed according to the seasonality of the product. Some stores will use different ideas to make a colorful double 11 home page. The main design of the home page can be determined according to our own customer portrait. As long as it can set off the festive atmosphere, even some unique ones will catch the attention of customers.
But no matter how, we must not maintain the original page style because of laziness. It is difficult for the same store to retain customers in the traffic boom of double 11.
3. Layout:
The Eleventh National Congress urged us to make a good layout. Products need to be well arranged in advance for explosion and profit, and store activities should also be well arranged in advance.
The home page display area of main promotion activities and secondary activities should be fully laid out, which is related to the content of activity planning that we will mention later. Some stores will formulate different activity plans according to different products during the double 11. In terms of design preparation, the operation should fully communicate and cooperate with the design, and distinguish the product activity sections.
4. Main drawing:
During the double 11, the overall style of the baby's main map must follow the main map style of the store. A good master chart is the starting point of flow, so the master chart is the top priority during the double 11.
Here, including the through car owner map, we need to work hard and think about it. If the main drawing of the product is not clear, you can use this time to prepare in advance. If it is a photo problem, we need to arrange to take a new photo of the product.
5. Barner design:
Usually, the banner of "double eleven" is divided into two categories. One is the store's regular advertising language of "double eleven", which reflects the large and many activities through the traditional product stacking expression, and the other is more in pursuit of the differentiation of products and brands, expressing and highlighting the characteristics of the store in a unique way.
We can refer to these two forms. Usually, personalized expression has more advantages, but we specifically determine the banner style of the store according to the design ability of our own store and the realization possibility of personalized expression.
6. Design of related goods:
People are impulsive. Because of the great promotion of discounts on the day of double 11, many sellers are impulsive in their consumption (which is also the reason for the high refund rate on double 11). Among these people, they are more concerned about the preferential strength of products and whether the pain points of products meet their willingness to buy impulsively.
Therefore, when several popular models introduce a large amount of traffic, we need to improve their related products. Through the test, through the design and price concessions, make a reasonable related sales, so that customers can quickly find the products they need, so as to place an order.
4、 Activity planning preparation
Double eleven is a carnival for about sellers, so competition also exists. Double eleven is a festival of creative activities. Many stores will launch a 50% discount on the same day. At the same time, it also caters to the overall activity trend of the initial double eleven. In recent years, a variety of store activities and playing methods have been derived.
Therefore, we should prepare our own store's double 11 activities in advance and warm up the activities in advance. The activity play method needs to be completed and finalized before the designer designs the page. Then you can enter the design link. Never put the cart before the horse. At least three sets of plans shall be arranged for the activity content, so that the store can have activities and new ideas at the same time.
One thing we need to pay attention to is that the cost budget and personnel ratio of the activity must be prepared in advance. We must know who is responsible for what, and hold a meeting in advance to let all staff know the content of the activity, so as to avoid the phenomenon of being unable to respond on the day of the activity.
5、 Customer service preparation
Customer service is the most scarce position during the double 11. In the face of the influx of traffic, customer service is basically fighting day and night and struggling to cope. During the promotion period, many stores are basically full customer service. once the customer service's response speed is delayed, it will have a certain impact on the dynamic score of the store. Therefore, the customer service should prepare a series of script preparations in advance.
1. script preparation: set up quick phrases and automatic phrase reply. In order to improve service efficiency, the pictures of main products are added to Wangwang expression in advance. What can be matched with the main products? What are the characteristics of matching goods? Enter the knowledge base and make special marks.
2. Store activities should be familiar with: what activities are there in the store, which activities can be participated in together, and those activities are participated in separately. The operator must inform the customer service in advance so that the customer service can be familiar with them. In this way, the customer can respond to the customer as quickly as possible.
6、 Advance arrangement of time
This can be put into the last item. After other preparations are complete, you can make time arrangements for the employees in the store.
Because a large number of orders during the activity will inevitably lead to the consumption of personnel's energy and physical strength, it is necessary to arrange work hours, duty hours, etc. Also, hire some packers in advance. To avoid shortage of manpower and delay in delivery.
These are the preparations we should make for the double 11. If you are still waiting, move quickly.