1. Emphasize sharing
Different from the traditional marketing of the wide network, fission marketing brings new users through the sharing behavior of old users (or potential customers). In this way, the cost is lower and the accurate customer acquisition effect is better.
2. Post-paid rewards
Traditional marketing advertisements need to pay advertising fees to traffic channels first, and display advertisements on the channels, and most of them are not responsible for the effect.
Fission marketing directly decomposes advertising costs into two:
Fragmentation into a capital = old users pull new rewards + new user behavior rewards
These rewards adopt the CPS model, that is, users can only get rewards after registering or completing the behavior, thereby reducing the company's advertising risk.