For businesses, the ranking of goods is very key, especially on the highly competitive Taobao platform. If there is no good ranking of goods, the later promotion and optimization can not be carried out. What factors does the store ranking depend on? Next, Taobao online store merchants leichen network will introduce it in detail.
1. Commodity trading volume
The trading volume mentioned here refers to the specific trading volume of the store, not the sales volume brushed out by the merchant. Businesses should understand that brush sales have a certain risk. If they are found, they will cause the store to be punished by power reduction. Therefore, businesses should sell products steadfastly.
2. Collection and purchase
Collection and purchase is the primary condition for the popularity ranking of query points. Therefore, businesses should do a good job in the promotion of goods, use a variety of channels to promote the brand, so that a large number of store buyers can understand and master the goods, so as to promote the collection and purchase volume of stores.
3. Time of goods on and off shelves
The closer the goods are to the stop time, the more the total traffic will be. It is a difficult problem that most businesses understand. It is often said that the harm of this element is not much, but it is still harmful. Businesses must master the regularity of getting on and off the shelf, so it is not easy to harm the sales volume of goods.
4. Store reputation
Store reputation can be said to be a key element of Taobao Search Ranking. Whether you maliciously comment on your ranking perspective or the perspective of store buyers, reputation is very key. If it is a newly opened store, the system software will help a certain total flow. Naturally, businesses can also pay for a technical professional sales elite team to brush their reputation.
5. Favorable rate
Whether the old store or the new store is opened, the praise rate is very critical. Now customers not only look at the sales volume, but also look at the comments. If there are malicious bad comments on the store, it will harm the conversion. Therefore, businesses should verify and treat the store buyers. once there are problems, they should communicate with the store buyers immediately, so as to prevent the creation of malicious bad comments to a large extent.
The above points are the major factors that determine the commodity ranking. As long as businesses do a good job in these factors, they can effectively improve the ranking of stores. I hope the explanation of Lei Chen's network editor for investment promotion of Taobao online store can help you.