Definition of outdoor advertising: Generally, it can appeal to many consumers through advertising expressions in the open air or public places at the same time, and materials that can achieve the purpose of promoting products can be called outdoor advertising media. Outdoor advertising can be divided into two categories: plane and three-dimensional.
1. Spotlight billboard
A billboard equipped with spotlights or other lighting equipment around the billboard is called a spotlight billboard. It is characterized by beautiful appearance, excellent lighting effect at night, and the advertisement information can be clearly seen.
2. Neon sign
It is made of neon tubes bent into words or patterns and matched with neon tubes of different colors, exuding colorful colors. It can also be matched with the electronically controlled flashing form to increase the sense of movement, and the night effect has a strong visual impact.
3. Single column billboard (referred to as single column)
Billboards are placed on special support pillars, mostly column-type T-shaped or P-shaped. Advertising devices are set up on highways, major traffic arteries and other places, facing dense traffic and people. The commonly used size is 6 meters high X 18 meters wide, mainly with spotlights as lighting equipment.
4. Large light box
Placed on the outer wall, roof or podium of the building and other advertising positions, the daytime is a colorful billboard, and the light at night becomes a light box advertisement of "lighting inside". The light box advertising lighting effect is better, but the maintenance is more difficult than the spotlight billboard, and the lamps used are easier to wear.
5. Shelter billboard
Outdoor media installed in the bus shelter. Take the light box as the main form of expression. The advertisements arranged in this type of media are mainly consumer products. You can purchase multiple kiosk advertising spaces individually or online to achieve wider coverage and even cover multiple cities. Shelter advertising
6. Subway advertising
Various advertisements set up within the subway are collectively referred to as subway advertisements. Its forms include twelve light boxes, four aisle posters, special light boxes, escalators, posters in carriages, etc. It is characterized by a concentrated flow of people and a high degree of attention, which can increase product awareness. It can be purchased separately or online.
7. Bus advertising
Buses belong to mobile media, which are represented in the form of full body painting and banners on both sides of the body. They are characterized by wide contact area and high coverage. They can choose routes or regions according to the target audience. It can be released separately or purchased online.
8. Airport advertising
Billboards set up around and inside the airport. Generally targeted at higher-level and higher-income audiences, such as business people and people traveling abroad.
9. Railway station advertisement
The form of advertising set up within the railway station has been the main target of tourists from all over the world, and it is characterized by high traffic volume and coverage of neighboring areas. Its advertising forms include light boxes, electronic screens, spotlight billboards, three-sided flips, and so on.