There has always been a big problem in the advertising media planning industry, that is, the lack of novel ideas, no novel ideas, it is like fish leaving the water, birds losing their wings, and people losing their souls. It can be seen that novel ideas are for advertising planning. Is very important. Now Binzhou Jiahe Advertising Media Co., Ltd. will give you a specific analysis.
Among the large number of advertisements in Shandong, almost most of them lack innovative ideas. Popular advertisements can be seen everywhere, and they tend to be repetitive and popular. They only pay attention to publicity unilaterally and promote sales forcefully. , Seriously ignoring the real needs of consumers for products, ignoring the novelty and personality of advertising media planning, and failing to better shape the brand image. Advertising media planning does not organically combine positioning with artistic personality. It is usually a direct description of the advantages of the product. It is not uncommon in form. The advertising language does not attract the public, and lacks the bright spots of publicity. In the era of widespread information dissemination, advertising slogans lack interest and are easily buried by massive amounts of information, failing to impress consumers, and failing to reflect the advantages of advertising. Advertising media planning should first grasp the inner demands of consumers and understand the consumption concepts of contemporary consumers. only in this way can we design advertising works that capture the public’s attention and provide excellent services for corporate branding.
Innovative creativity is the embodiment of the vitality of advertising media planning. Jiahe Advertising Media will only go further in the advertising planning industry if it has novel creativity!