In recent years, the development momentum of the domestic fitness industry is very good, and the scientific and technological content of fitness equipment has also been continuously improved. However, in terms of the proportion of the entire population and the speed of economic development, the development of the fitness industry is tepid, far from keeping up with the pace of economic development. Such a big cake, why does this development happen? Today we analyze the reasons for the slow development of China's fitness industry from the perspective of fitness equipment:
1. Not concentrated, not enough publicity
It is understood that at present there are few brands and complete fitness equipment sales markets on the market, which are basically scattered. This situation is not conducive to the boom of the entire market. In addition, because fitness equipment attaches great importance to the purchase and wholesale of social groups, businesses There is no advertising dissemination from film and television to print media like other industries, and large-scale marketing is even rarer.
2. Inconvenient, no one-stop consumption
At present, the domestic market has not yet formed a large-scale fitness equipment sales market. Most are small-scale, small-scale, sporadic merchants, which leads to a smaller choice for consumers, which is not conducive to sales.
3. No guidance, so few inquiries
With the continuous improvement of the technical content of fitness equipment, the variety is more and more complete. People will inevitably encounter some difficult problems when choosing fitness equipment. This requires professional coaches to effectively and professionally guide, purchase, and help consumers purchase. Get the right fitness equipment and schedule your exercise schedule based on your physical condition. However, most of the sales staff on the market are ordinary waiters, and they don't know anything about the professional knowledge of fitness. This has affected the market to a certain extent.
4. Ignore retail operations
The daily work of modern urban people is full of schedules, and the time from home to the gym has become theirs. To choose a convenient and practical exercise machine for exercise at home, it has become common in many countries. Data from 2014 show that the U.S. population is 281 million, the U.S. treadmill sales are 3 million units a year, the South Korean population is more than 46 million units, and the 2002 sales volume is 1 million units; while the Chinese population has reached 1.3 billion Annual sales are only 200,000 units, and the penetration rate of treadmills in Chinese households is only about 1%.
The domestic fitness equipment market still pays more attention to the purchase and wholesale of social groups, and has not yet given due attention to the retail sector.
5. The concept of fitness is not popular
The Americans' pursuit of a healthy body is unmatched by the Chinese people. In the United States, going to the gym or working out at home is very common, and everyone is a fitness enthusiast. Fitness has become a way of life for them. In our country, for us, fitness still stays on the level of a fashion, a social means, and has not evolved into a lifestyle, a commitment to the quality of our lives.
This is why the penetration of home fitness equipment is so low.
The fitness industry as a whole is a rising industry. In recent years, the state and other governments have increased their support for the development of the fitness industry, and the country ’s fitness awareness has gradually improved. I believe that in the near future, Development will advance by leaps and bounds.