Marketing planning is based on the company's marketing goals, through the company's design and planning of corporate products, services, ideas, prices, channels, and promotions, so as to realize the behavior of the exchange process between individuals and organizations. To meet the needs and desires of consumers is the core.
Modern management science divides marketing planning into four aspects: marketing planning, market segmentation, product innovation, marketing strategy design, and marketing mix 4P tactics (combination). Marketing planning must first determine the marketing concept, followed by planning based on the marketing concept.
Marketing planning content
Marketing strategy planning, product national market promotion, first-line marketing team building, promotion policy formulation, monopoly system and other special sales model creation, terminal sales performance improvement, model market creation, distribution system establishment, channel construction, direct operation system construction, price system construction , Investment planning, new product launch planning, product planning, market positioning, marketing diagnosis, establishment of network marketing platform, etc.
Enterprise marketing planning advantage
1. Let the enterprise be quickly discovered by consumers, bring more traffic, and increase the conversion rate.
2. Improve the image of the company.
