Corporate image planning is to plan and manage the behavior, vision and concept of an enterprise from the perspective of image. Combining the internal culture and external performance of the company, systematically regulate the company's goals, brand logos, values, public relations strategies, etc., so as to impact the market and win the support and trust of consumers.
Service Content:
1. Staff image
The most important subject to describe and convey the corporate image is the employee, and the exhibitors and representatives of corporate image planning are also employees, so employees can be said to be the foundation of the corporate image. only by continuously improving employees' self-cultivation and cultivating their professionalism can the corporate image be improved. At the same time, companies should also encourage employees to develop a spirit of constant precision, noble moral feelings and positive, healthy and progressive values.
2. Leadership image
The content of corporate image planning includes the image of the leader, which is the evaluation of the external image of the corporate leader's style and temperament by the masses, as well as the evaluation of the internal image such as spiritual quality and theoretical level. To some extent, the image of the leader can represent the image of the company. Therefore, if an enterprise wants to build an image and build a brand, it must attach importance to the image of the leadership. To implement the strategy of employing talents for corporate image planning, it is necessary for leaders to have the spirit of forging ahead and advancing with the times.
3. Product image
Product image is the most important part of corporate image planning. The product is the most specific and intuitive representative of the corporate image, so the packaging of the product image must be standardized, novel, and reasonably priced. It is also an important contact point for consumers to understand the corporate image, and it plays a very important role in the planning and construction of corporate image. This is why if a company wants to have a good image, it must not neglect product quality and try its best to develop products with characteristics. Before the new product goes on the market, the outer packaging style, pattern, color, etc. must be unique and beautiful, creative, and all aspects of the product must be inspected.
4. Brand image
A design combination that is different from the colors and patterns of other companies' products is the brand. Corporate image planning is a company that establishes a high-profile, high-quality product image for its products, so as to help the company build its corporate image and find target consumers.
