Introduction to wall advertising
Wall advertising is a form of advertising that uses wall spray painting or advertising cloth for publicity. Compared with other advertising forms, it is favored by the majority of enterprises because of its low cost, wide distribution, long-lasting timeliness, fast production, good visual effects, and it is conducive to enterprises to develop middle and low-end markets. It is the most suitable form of advertising to expand the rural market on display.
Features of wall advertising:
1. Wall advertising is a compulsory media. People who pass by the wall advertising will notice the content of the advertisement regardless of whether they are interested or not;
2. Low cost per thousand people, high access rate;
3. Closer to the sales terminal is the most powerful weapon to expand the rural market. Where the wall advertisement arrives, there is a scene where the product is selling well in the area;
4. Effective media amplifier, the memory left by newspapers and TV is short-lived, and wall advertisements are long-lasting;
5. The development of wall advertising has a long history, and the form of advertising that has appeared since the reform and opening up to publicize national policies, gives the people a feeling of goodwill.
Price factors:
1. Number of publications; 2. Materials used in advertisements; 3. Classification of high and low walls; 4. Colors of wall advertisements; 5. Complexity and simplicity of advertising boards; 6. Advertising resources; 7. Weather conditions.
